Founded in Rome in 1925, Italian fashion house Fendi started as a small fur and leather goods atelier. The label debuted its first ready-to-wear collection in 1969 under the creative direction of Karl Lagerfeld. The German designer introduced the iconic FF logo, the Baguette bag, the Peekaboo satchel and the Karlito line. Today, Fendi is led by Silvia Venturini Fendi and continues to be at the forefront of the fashion industry. Shop authentic Fendi ready-to-wear, bags, shoes, accessories and more below.